The Prague Media Campaign on Expedia
A media campaign, which was prepared by CzechTourism in cooperation with the City of Prague, will be running during the months of June, July and August on the Expedia.com reservation portal. This cooperation was also supported by Prague Airport and the Czech Association of Hotels and Restaurants together with the hotels, which participated in this campaign.
The aim of this campaign is to present Prague as a holiday alternative in Central Europe and to increase the number of people coming into the city from surrounding destinations.
The campaign on Expedia is focused on the important source tourism markets for the Czech Republic: USA, Canada, Great Britain, Germany, France, Italy, Spain and Scandinavia (Sweden). Prague will captivate your senses
The City of a Hundred Spires, the Golden City, the Mother of Cities and the Heart of Europe – These are all names for Prague, the largest UNESCO urban conservation area in the world. Prague is also an exciting city that offers a mix of art, music, dance, film and theatre. This gem of original European architecture is a beautiful and romantic city with breathtaking views, quiet gardens, rides on riverboats and relaxing strolls along narrow cobblestone lanes.
Even with its history dating back more than a thousand years, the Czech capital is still a thriving modern city with luxury hotels, excellent restaurants offering traditional Czech and international cuisine, trendy clubs and enchanting pubs.
CzechTourism
The Czech Tourist Authority was founded in 1993 for the purpose of promoting the Czech Republic as an attractive tourist destination on the foreign and - starting in 2003 - also on the domestic market. Domestic tourist regions, towns, municipalities and entrepreneurs are important promotion partners of CzechTourism.
CzechTourism supports the incoming and domestic tourist industry in general and also focuses on promoting the particular branches of the travel industry, such as spas, congress and incentive and also golf tourism. Since 2007 the authority has branched out to include other areas of tourism including historical, adventure and active tours and holidays.
The City of Prague
The City of Prague has 1,300,000 inhabitants and is visited every year by up to 4 million tourists. At the forefront of their interest is the Prague urban conservation area, which spreads out over an area of 866 hectares and is the largest UNESCO urban conservation area in the world. The architecture of Prague has remained intact over the centuries so the city is a varied mixture representing all the historical building styles through the ages. Prague is however also the capital of the Czech Republic, seat of the government and the central authorities as well as a lively, modern and international metropolis with a rich cultural, social and sporting offer.
The Czech Association of Hotels and Restaurants
The Czech Association of Hotels and Restaurants is a voluntary social, non-political, professional interest organisation with a nationwide sphere of activity, which is based in Prague.
The AHR CR associates and represents hotels and gastronomic facilities in the Czech Republic, including important international and national hotel chains. It represents a total of 39,000 rooms and 56,000 places in restaurants.
The Association operates the official standard classification of accommodation facilities - www.hotelstars.cz
More information is available at www.ahrcr.cz
PragueAirport
Letiště Praha, a.s. operates the civilian international Prague Airport. Prague Airport/Ruzyně is the largest in the Czech Republic and the second largest in Central and Eastern Europe. A record 12.63 million passengers passed through the airport in 2008. The advantageous location in the very heart of Europe predestines the airport as an important transfer hub. Fifty airlines offer their services here, linking Prague with over 125 destinations the world over.
The Czech Republic’s mountains offer high-quality conditions for downhill and cross-country skiing, snowboarding, and plenty of other activities. Another truly big attraction associated with winter sports is relaxation in the spas. Even families with children will be completely thrilled in the Czech Republic’s mountains. 
Anyone who enjoyed playing at soldiers as a kid, who loves history, or who just wants to see something special should certainly head for the South Moravian town of Slavkov u Brna at the end of November. Here, the re enactment of the famous Battle of the Three Emperors will take place. Nearly a thousand enthusiasts will do battle in period uniforms.
Imaginative, amusing, splendid… and fun for everyone. With such words, one can describe the offer of New Year’s programmes in the metropolis as well as other places in the Czech Republic. Organisers have arranged events for families with children, young people, sportsmen and all those wanting to treat themselves to something special. Here is our New Year’s menu. 