3
CzechTourism in numbers in 2012
7.2
million foreign visitors accommodated in the Czech Republic’s hotels and
lodging facilities, the highest number in history.
A CZK
137.8
billion contribution to state coffers from inbound tourism, an increase
of CZK
2.1
billion compared to 2011.
24
CzechTourism foreign offices around the globe.
36
million foreign users targeted in an on-line marketing campaign.
207
million
posted banners,
1.142
million clicks and
170
thousand outgoing text messages.
15
promotional printed materials published in
12
languages with a total print run of
490
thousand copies.
96
press releases and
39
PR articles translated into
7
languages,
10
foreign
newsletters issued in
8
languages.
12
newsletters for Czech tourism professionals with updates about specific events in
regions and in the travel industry.
7,161,219
visitors recorded on czechtourism.com, kudyznudy.cz and czechtourism.
cz websites.
5,121,114
visitors to
95
trade fairs with CzechTourism exhibitions held globally.
137,050
tourists served at CzechTourism information centres in Prague’s Old Town
Square and Vinohradská street.
131
fam trips in the Czech Republic organized for
774
foreign journalists and travel
agencies,
13
workshops,
5
presentations in shopping centres.
7,845
media outputs featuring the Czech Republic in media of
38
countries
worldwide, of which
4,664
were supported by CzechTourism.
Mystery shopping in
601
information centres co-organized by CzechTourism across
the Czech Republic.
360
restaurants certified under the Czech Specials programme.
12
exhibitions,
44
press conferences and jour fixes,
8
Czech Radio live broadcasts,
2
juries at Tourmap and Tourfilm festivals,
19
presentations for Czech and foreign
students, and
7
presentations for foreign delegations at the ORBIS media centre.
Joint activities of national tourist authorities of the Visegrad Four countries:
7
study
trips,
6
road shows,
2
trade fairs,
9
workshops and presentations.
© 2013
Consultancy and production: ENTRE s.r.o.
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