CzechTourism in numbers in 2012
million foreign visitors accommodated in the Czech Republic’s hotels and
lodging facilities, the highest number in history.
billion contribution to state coffers from inbound tourism, an increase
billion compared to 2011.
CzechTourism foreign offices around the globe.
million foreign users targeted in an on-line marketing campaign.
million clicks and
thousand outgoing text messages.
promotional printed materials published in
languages with a total print run of
press releases and
PR articles translated into
newsletters issued in
newsletters for Czech tourism professionals with updates about specific events in
regions and in the travel industry.
visitors recorded on czechtourism.com, kudyznudy.cz and czechtourism.
trade fairs with CzechTourism exhibitions held globally.
tourists served at CzechTourism information centres in Prague’s Old Town
Square and Vinohradská street.
fam trips in the Czech Republic organized for
foreign journalists and travel
presentations in shopping centres.
media outputs featuring the Czech Republic in media of
worldwide, of which
were supported by CzechTourism.
Mystery shopping in
information centres co-organized by CzechTourism across
the Czech Republic.
restaurants certified under the Czech Specials programme.
press conferences and jour fixes,
Czech Radio live broadcasts,
juries at Tourmap and Tourfilm festivals,
presentations for Czech and foreign
presentations for foreign delegations at the ORBIS media centre.
Joint activities of national tourist authorities of the Visegrad Four countries:
workshops and presentations.
Consultancy and production: ENTRE s.r.o.