The CzechTourism foreign office in
Austria in collaboration with the City
of Brno and the Tourist Authority –
Southern Moravia organized a press
trip to Brno to mark the reopening of
Villa Tugendhat. The mix of an attrac-
tive topic and a remarkable line-up of
media (Krone Zeitung, Panorama
Verlag, Der Standard, Traveller, Die
Presse, Railtours, ÖBB Social Media
Comunication, BahnMax) resulted
in excellent media exposure. Among
the most interesting contributions
was a three-page article published by
Krone Zeitung with AVE amounting to
CZK 1.6 million, and an article in Der
Standard worth CZK 675 thousand.
A series of 11 press conferences were
held in Slovakia, promoting all tourist
regions with the exception of the Czech
capital Prague. The key focus was on
UNESCO sites.
United States
The Czech Republic was picked as
the location for shooting the seventh
episode of one of the most popular US
shows aired on the ABC channel, The
Bachelorette. Thanks to cooperation
with CzechTourism, the City of Prague
and Hotel Aria, the almost two-hour
show featured sights of Prague and also
the Křivoklát and Sychrov castles.
The Czech Republic was presented
mainly as an ideal romantic destina-
tion with breath-taking historical
monuments and huge potential for
honeymoon and wedding tourism.
The show aired on the ABC channel on
25 June 2012 at the prime time from
8 to 10 p.m. and was watched by some
seven million viewers.
Collaboration with Tour Operators
Marketing collaboration with Belgium’s
leading tour operator Jetair focused
on promotion of winter and summer
active holidays. The Czech Republic
was presented to all Jetair’s business
partners (about 400 French and 400
Flemish entities) at the largest B2B
event in Belgium. Two shopping fam
trips were arranged for the product of
Jetair’s manager and a joint press con-
ference was held, promoting skiing in
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